Register for the next Think Editorial executive program

Thank you for your interest in the Think Editorial Program, a private program that past attendees have called eye-opening, career-changing, and even life-saving. If you’re a communications professional looking to solidify your position (and that of quality content) in your organization, then you’re in the right place.

Flavia Barbat, respected editor-in-chief of Brandingmag, launched this program in response to the degradation of written and verbal communications seen across digital and physical interactions alike. You may remember this moment from the various LinkedIn posts she published about:

You could be one of the few people to partake in this mindset-altering experience of how you, your team, and your organization leverage strategic communications.

More information can be found on the main Editorial Marketing website, but here are the details you need to know as a potential attendee:

After this, the price will increase as we continue booking the program into next year.

Final registration will be until Wednesday, February 5, which gives you enough time to discuss it with your organization. Once you’re ready, please use the link below to make your payment and reserve your virtual seat:

In this 8-week online program hosted live by Flavia, creator of Editorial Marketing herself, you’ll answer:

1. How does editorial marketing stand to benefit my reputation? Isn’t the creativity and innovation of my brand or client work enough?
2. How is editorial marketing different from PR, and why do I need both to achieve the business transformation I’m looking for?
3. How can content maximize my communication resources (e.g., thinkers, budget, writers, time) efficiently while still hitting the quality mark?
4. How does editorial marketing from within contribute to the overall value of my brand?
5. How can an editorial strategy expand our current brand or client efforts into sustainable impact across our target audience(s)?
6. How do I build an editorial marketing strategy? What are some of the creation, distribution, communication, and metrics principles that I should adopt?

“60% of decision-makers say that good thought leadership makes them willing to pay a premium to work with that organization.”

2024 B2B Thought Leadership Impact Report

• Private, online program within The COMMunity
• 16 live training sessions
• 8 group working sessions
• Two 1:1 in-depth sessions with Flavia Barbat (a 4,000 EUR value)
• Access to all recordings for 6 months
• Group chat for updates, resources, and discussion
• Practical theory and approaches
• Content ecosystem and mapping frameworks
• 6-month Advanced access to The COMMunity (a 1,500 EUR value)

Please note that registration is open to more candidates than there are spots available, and we always receive more requests than we expect. We suggest that you book your spot as soon as you know you’re interested in participating.

You may need time to organize your participation in the Think Editorial Program with your company and engagements. And while we believe dedicating resources to personal development should be a top priority, our goal is to reach as many qualified communications professionals as possible with this program.

For this, we’ve prepared a draft email for pitching this program to your managers. Please edit and use it as you see fit:

Once your manager confirms, please use the link below to make your payment and reserve your spot:

When paying by credit card via the payment link, you’ll be able to enter your company’s tax ID number. This will appear in the automatic invoice generated for you and your organization post-payment.

Should you or your sponsor wish to pay via invoice + bank transfer, please email the team directly at hello@editorialmarketing.com with the details of your request, and we’ll get back to you immediately.

We mentioned this before, but we’ll say it again: We’re always met with a lot of interest in this program when launching a new edition, so we encourage you to not wait until the last moment to book your seat.

That said, let us know if you’re currently discussing this opportunity with your organization and need more time, and we’ll do our best to hold your spot.

If you have any of the following questions:

Then, please email us directly at hello@editorialmarketing.com with the details of your request, and we’ll get back to you immediately.

Thank you, and congratulations on taking the first step towards the future of comms!