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As with Human Evolution, Brand Growth Is Found Amidst Dichotomies

“A company that thinks editorial, however, would never be considered manipulative or money-hungry, two concepts that have plagued our industry from back when branding, marketing, and advertising were all considered to be the same thing. This company would never spend its resources fleetingly for the sake of a trend, a platform, or an algorithm. This company would never be disowned or debunked for saying something it didn’t mean, it didn’t intend, or it didn’t live by. Communications teams would no longer be flooded with crisis after crisis, constantly in defense mode. They’d be able to go back to what they love most: communicating naturally with people by sending positive vibes and brilliant content into the world.”