Think Editorial Training

With an increasing amount of fractional roles and short tenures, it’s essential you align your marketing and communications teams on the same values and sense of quality.

Editorial marketing isn’t just an approach that will help you change the output of the content your organization creates. It’s a mindset. And changing mindsets starts with acknowledging bad habits, absorbing new perspectives, and embracing evolution.

The Think Editorial Training is an extensive, custom program designed to help your team understand and apply editorial thinking across your organization.

Think Editorial Training

With an increasing amount of fractional roles and short tenures, it’s essential you align your marketing and communications teams on the same values and sense of quality.

The Think Editorial Training is an extensive, custom program designed to help your team understand and apply editorial thinking across your organization.

What will your team learn?

The ins and outs of editorial thinking

How to manage all the moving parts of a communications strategy

How to learn from each other (e.g., sales and marketing) and stay aligned

What quality thought leadership looks like, and how to create it

What they need to work on to improve their editorial output

How to create, promote, and distribute premium content

What it means to be a thought leader

How to build personal brands

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Help your team garner the knowledge and confidence they need to be editorial thinkers, editorial writers, and editorial marketers.

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Who is this training for?

The Think Editorial Training is for communications and marketing teams within large B2B organizations, multinationals, and corporations that struggle with:

Disconnected content and messaging

How will your content serve your brand narrative if it’s created solely based on channel lists, previous results, and filling a calendar?

Disjointed execution and redundant spend

If content is created by the marcomm teams of siloed departments, divisions, and geographies, then how do you avoid redundancy?

Strong visuals, but weak verbal

Without a strong enough understanding of verbal identity, how can you expect your communications puzzle to be complete?

Lack of thought leadership support

How can your brand be authentic if your employees aren’t given the space to do the same?

Brand-led (over people-led) thinking

You say you want influencer marketing, but how are you leveraging your employees’ personal brands–and their sub-communities–to validate your corporate brand?

Lower-than-average results across channels

Why is your content falling flat if you’ve invested so much into how it looks and the platforms it’s architected upon?

No tie into sales, HR, and product development

How can you expect to be taken seriously across the organization if the organization doesn’t understand the value comms brings?

How does the training work?

This training is an immersive team off-site, ideally 5 days long.
The package includes everything on our end, so you don’t have to worry about hidden or unexpected fees.
The training can be customized with Flavia to better suit your team’s needs.
A 50% payment is required to book your chosen dates, while the other 50% is paid upon completion.
The training will be professionally filmed, with all video content made available to your team afterwards.

Do you have a corporate event coming up?

Whether virtual or in-person, Flavia develops custom workshops, keynotes, and talks on the topic of editorial marketing. As a seasoned moderator and organizer, she can also craft entire content tracks as part of your event program.

Ready to think editorial?

Inquire about availability