Learn the mindset applied by some of the world’s leading chief communications, marketing, and brand officers to manage significant change for your business and stay durable. In just a few weeks, you’ll change your strategic communications strategy from creating content in vain to producing value that lasts.
In this program, Flavia unpacks Editorial Marketing as a way to tend your audience and your business, while staying mindful of the landscape without being reactive to it. And that means, for all of us who communicate on behalf of our brands, being resolutely ourselves in all that we do and say… She trusts what she sees, she validates it in her own practice, and she is wildly generous with her insights and examples, which are wonderfully practical AND interesting.
Christine Ennulat, Senior Manager of Brand and Communications at ChildFund International
Think Editorial has empowered me to pursue my career with greater purpose and conviction, inspiring me to drive meaningful change. […] Although this has always been my goal, I am now more committed to developing content that is valuable for both our audience and the organization I work for.
Christopher Van Mossevelde, Head of Content at Funnel
Flavia Barbat is one of the smartest people I’ve worked with. She brings an editorial approach to B2B content that helps both businesses and marketing teams hone their skills in thought-leadership content. Her framework for building and developing content ecosystems that engage and convert audiences is something all marketing teams could learn from.
Zoe Bishop, Chief Communications Officer at Designit
Think Editorial is an actionable, high-value program that will teach you how to create, sustain, and distribute premium content. So that you can finally connect brand strategy to business outcomes in a tangible, coherent way.
The fundamental truths of an editorial mindset, and how it cements the difference between you and those counting their content pieces.
Learn how an editorial marketer solves for the disadvantages that stem from how content is created today.
Build an editorial structure of specificity and, therefore, quality. A structure that contributes to brand reputation as much as it does business growth.
Understand why thought leadership is not an end product, but rather a mindset that makes your brand the go-to trusted partner—the confidant—for your ideal customer.
The first steps to visualizing, structuring, and acting upon an editorial content ecosystem of your own (including what and who you need to do so).
A fresh approach to modern promotional channels—along with what to track, score, and report—together with the value of giving qualitative meaning to quantitative metrics.
A full recap of the editorial marketing mindset and framework, including its benefits and recommended daily practices.
And if your job title includes variations of these: global business marketing, B2B marketing, employer brand, content, and brand marketing.
Expect to walk away with the knowledge and confidence you need to be an editorial leader, whatever your position. To create ripple effects of change within your organization.
RegisterLive, weekly trainings and the ability to rewatch the recordings if you miss them.
Bonus, in-depth working sessions to get to know and discuss with your peers.
Private sessions with Flavia Barbat in which you can ask specific questions about your business or career and get clarity.
Practical exercises for advancing your editorial strategy, verbal identity, content ecosystem, brand communications.
Editable templates for proposition, capability, and content mapping, along with a full editorial calendar.
online conversions in 3 months
external long-form PDF downloads
presentation downloads
pieces of written content per year
increase in target media placements
website traffic in 6 months
average LinkedIn engagement rate
people tuning in for live events
books distributed for business development
award-winning branded content initiatives
The next Think Editorial program starts Feb 17, and spots are limited.